Runa sauces ad campaign

Creative idea

Runa (sauce brand) asked us to re-launch the brand. We came up with the idea that a jar of sauce on the table could turn a snack on the run into a conscious meal. In other words, it might help you eat well. In our ads, we shifted the emphasis from cliché kitchen chef type of characters to food-lover characters to make it clear that our sauces aren't just for cooking. To make the experience more coherent, we combined the entire campaign with the constructor: 'There is time for the important, and there is time to sit down and eat well”.

Brand name: Runa
Advertiser / client: Runa
Product / service: Sauces
Campaign name: Eat well
Agency network: INDEPENDENT AGENCY
Agency: Madcats agency, Kyiv
Production company: NO STARS
Web address: https://madcats.agency/en/runa-campaign
Creative director: Glib Petrov
Art director: Vik Vatamaniuk
Copywriter: Roman Pyskun, Anton Solonko
Designer: Olesia Bahrii, Alexandra Romanenko, Veronika Syniavska
Managing director: Alexander Solonko
Strategic planner / strategist: Artur Redzynets
Film production: No Stars
Director: Serhii Shevtsov
Director of photography: Dmytro Nedria
Music: Bez Obmezhen'
Post production: Andrii Altukhov, Volodymyr Bilous
Additional company: Motion Designer: Egor Prijma