BITES BY THE BOOK 3

Creative idea

IDEA CASE - https://youtu.be/ZNRZJehcE3k How can we describe the true Romanian cuisine? Maybe that’s a job for the old masters. To showcase Lidl’s authentic Romanian food range we summoned our national legendary authors and recreated in real-life the tables from their classic masterpieces. This docudrama journeys into myth and speculation while exploring the essential local culture and its iconic authors and original characters. All of this by putting to the test Lidl’s private label of local made food “Cămara Noastră”, as we unlock the mysteries, the drama, and the true Romanian taste of yesteryear, today.

Brand name: CĂMARA NOASTRĂ
Advertiser / client: LIDL DISCOUNT S.R.L.
Product / service: RETAIL
Campaign name: BITES BY THE BOOK
Agency network: MULLENLOWE
Agency: MULLENLOWE BUCHAREST
Production company: Studioset
Web address: https://surprize.lidl.ro/camaranoastra/mateiu-caragiale
Executive creative director: Silviu Antohe
Creative director: Mihai Costache
Art director: Andra Vlăsceanu & Mario Niculae
Copywriter: Andreea Popa
Designer: Valentin Ionescu
Account director (agency): Alexandra Todirică
Client account director: Andra Panaitescu
Director: Anton Groves
Director of photography: Radu Voinea
Agency producer: Adrian Radu
Additional company: Production Designer: Raluca Ioanovici Account Manager: Anca Duță