8000+ healthier runners

Creative idea

Health insurance company Dôvera created the content marketing project AkoBuk.sk to be able to communicate about healthy lifestyle with healthy people. In addition to offering quality content based on science about workout, happy life or quality sleep, the insurance company Dôvera wants to convert the audience of AkoBuk.sk to the marketable contacts. Basta digital created AkoBuk.sk in close cooperation with PR department of health insurance company. We are gradually fine-tuning our performance approach to expand the reach of articles, videos, and interactive content to new quality audience that meets the specification of the health insurance company.

Brand name: Dovera
Advertiser / client: Dôvera zdravotná poisťovňa, a. s.
Product / service: Content marketing
Campaign name: 8000+ healthier runners
Agency network: INDEPENDENT AGENCY
Agency: Basta digital
Web address: https://akobuk.sk
Executive creative director: Martina Janíková
Art director: Ivan Vajda
Copywriter: Martin Janíková
Film production: Doubles production
Director: Michal Vydrnak
Screenwriter: Jan Laurencik