Children in need must be seen

Creative idea

Celebrities around the world cover their children’s faces on social media and this trend has recently also caught on among many famous people in Slovakia. In contrast with that, there are children in Slovakia who should be seen but are unfortunately often overlooked by the society -the children in need. In order to help them, we have joined forces with the most competent ones - our Slovak celebrities who usually cover the faces of their children in online space. These celebrities started to post stories saying 'My child do not need to be seen but those in need do.'

Brand name: Úsmev ako dar (Smile as a gift)
Advertiser / client: Úsmev ako dar (Smile as a gift)
Product / service: fundraising
Campaign name: Children in need must be seen
Agency network: INDEPENDENT AGENCY
Agency: Respect APP, Bratislava
Digital agency: Respect APP
Additional company: SKPR Strategies
Production company: Respect APP
Web address: https://www.usmev.sk/
Executive creative director: Lukáš Lukonič
Creative director: Lukáš Lukonič
Art director: Michal Kvasnica
Copywriter: Lukáš Lukonič
Account director (agency): Tina Bineva
Managing director: Tina Bineva
Strategic planner / strategist: Yolka Udičová
Pr director: Soňa Lexmanová