Iconic life hack column Niksi-Pirkka found its way from print to TikTok
Creative idea
In Finland we have this iconic thing called Niksi-Pirkka. A cultural phenomenon that has existed in Pirkka Magazine since 1974, sharing life hacks for the nation. But as you may have heard, print is somewhat dead. Introducing: TikTok. We took the dusty ol’ Niksi-Pirkka outside its comfort zone and brought it to the demanding Generation Z who see through a brand’s bull before you can say ‘fellow kids’. To crack the code on how to build a relevant community on TikTok, our Pirkka Hacks guy was born…
Brand name: Pirkka Hacks
Advertiser / client: Kesko
Product / service: Pirkka Hacks
Campaign name: Pirkka Hacks
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Media agency: Miltton
Production company: hasan & partners
Web address: https://www.tiktok.com/@pirkkahacks
Art director: Topi Leikas
Copywriter: Noora Kirjavainen & Topi Leikas
Account director (agency): Reino Tikkanen
Client account director: Jari Viljemaa & Paula Niemistö
Film production: Noora Kirjavainen & Topi Leikas
Screenwriter: Noora Kirjavainen & Topi Leikas
Agency producer: Karina Mamadalieva
Post production: Amélie Fagerholm
Additional company: hasan & partners
Creative: Noora Kirjavainen
Creative: Topi Leikas
Producer: Karina Mamadalieva
Animator: Amélie Fagerholm
Service Manager: Juulia Forcellese
Service Manager: Charlotte Hoffman
Business Director: Reino Tikkanen
Brand Services Director: Tanja Salminen
Video Editor: Lasse Pyre
K-group:
Content Manager, Social Media: Jari Viljemaa
Senior Content Manager: Sanni Jokinen
Vice President: Paula Niemistö
Communications Specialist: Helena Viinanen