MTS Live XR

Creative idea

We created a concert with unique virtual worlds and implementation of interactive mechanics. We implemented a synergy of AR, VR and real world technologies - XR. We built a huge virtual studio and made a line-up consisting of top singers and created 5 unique virtual worlds based on Unreal Engine. We introduced interactive mechanics for the audience with MTS communities in SM as a remote control. The audience influenced online the worlds of the singers with likes/comments: set visual effects, activated virtual characters and could send photos and videos to be shown on virtual screens of the site with idols.

Brand name: MTS Live
Advertiser / client: MTS
Product / service: MTS Live
Campaign name: MTS Live XR
Agency network: INDEPENDENT AGENCY
Agency: Mosaic Media, Moscow
Additional company: EVR
Web address: https://live.mts.ru/xr
Account director (agency): Andrey Rybushkin
Agency producer: Arthur Oganesov
Additional company: Mosaic Media: Nadezhda Rybalova - Senior Account Manager Artem Trofimov - Creator EVR: Alexander Glushchenko - Interactive Technologies Developer Alexander Pogrebetsky - Creative Director Alexandra Askolskaya - Event producer, VR Stage Director, PR