Facts matter

Creative idea

RTL as a TV channel is one of the most credible news sources in Hungary. The renewed RTL.hu was no different. Our goal was to emphasize the impartiality of the news site. This was summed up in the campaign’s slogan: No matter how we see, facts matter. Plenty of creatives were made and all of them highlighted a political, social or economic issue. The starting point of the ads was that banal things (e.g., a soccer ball) can be a source of tension in a politicized and misinterpreted context. But RTL.hu stands against it, and strictly adheres to the facts.

Brand name: RTL
Advertiser / client: RTL Hungary
Product / service: RTL.hu
Campaign name: Facts matter
Agency network: INDEPENDENT AGENCY
Agency: Greenroom Budapest
Web address: https://rtl.hu/