Farewell note

Creative idea

Every sport sponsor dreams to land in the hearts of millions of fans. NLB bank became the sponsor of the Slovenian ski-jumping team just before the season’s finale in Planica, Slovenia. The same event Peter Prevc, Slovenia's greatest ski-jumper of all time, was officially retiring from sport. NLB used its logo patch on the national team’s jersey and turned it into a farewell display for the whole ski-jumping community. Letting Peter’s teammates share their personal farewell note in one single word most describing their relationship. And as the ski-jumpers took off, so did the idea.

Brand name: NLB
Advertiser / client: NLB bank
Product / service: Banking services
Campaign name: Planica ski jumping event
Agency network: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI / Publicis Groupe
Chief creative officer: Toni Tomašek
Art director: Špela Drašlar
Copywriter: Zmago Žnidaršič
Designer: Špela Drašlar
Account director (agency): Polona Polak
Client account director: Špela Petač
Strategic planner / strategist: Maja Michieli
Photographer: Jernej Damjan
Film production: Matjaž Škufca
Additional company: Andrej Krajner, Irena Oven, Leon Šikovec, Olga Kunaver Zore, Špela Golob