Mastercard AR experience

Creative idea

Due to the instability and unpredictability with which we coexist today, travel industry is hurt and new ways of promotion are sought-after. Digital switch provided Mastercard an arena to tackle this challenge by pushing the boundaries in creating innovative ways to promote a destination – with an aim to boost the cross-border travel post-pandemic. AR experience “Travel Stories: Croatia” has been created. The impactful virtual excursion through Croatia weaving together gorgeous visual elements with timeless stories showcasing kindness, wisdom and love is woven from the 360 footage, gamification elements, stories influenced by old proverbs to present a rich history of picturesque Croatia as a prime destination for travel enthusiasts.

Brand name: Mastercard
Advertiser / client: Mastercard Croatia
Product / service: n/a
Campaign name: Travel Stories: Croatia
Agency network: INDEPENDENT AGENCY
Agency: Val grupa, Zagreb, Croatia
Digital agency: Ogury, McCann Israel
Additional company: dentsu, Croatia
Production company: dentsu Creative
Web address: https://www.priceless.com/travel/product/168307/explore-croatia-like-never-before-in-an-interactive-gamified-augmented-reality-experience/583/78
Executive creative director: Domagoj Mrkonjić
Creative director: Domagoj Mrkonjić
Art director: Domagoj Mrkonjić
Copywriter: Domagoj Mrkonjić / Iva Ušćumlić
Designer: Rafał Zagórny (dentsu Creative)
Account director (agency): Tatjana Kostić (Val grupa)
Client account director: Ana Subašić (Val grupa)
Media director: Ema Huskić (Val grupa)
Managing director: Gea Kariž (Mastercard Croatia)
Strategic planner / strategist: Marko Janković (Jedinica, Val grupa)
Senior planner: Marko Janković (Jedinica, Val grupa)
Pr director: Tatjana Kostić (Val grupa)
Photographer: Darko Vilagoš
Illustrator: Darko Vilagoš
Film production: Domagoj Mrkonjić
Director: Domagoj Mrkonjić
Director of photography: Domagoj Mrkonjić
Music: Mastercard Sonic
Screenwriter: Domagoj Mrkonjić
Agency producer: n/a
Post production: Domagoj Mrkonjić
Post production producer: Domagoj Mrkonjić
Digital production: Val grupa
Digital strategist: Marko Janković, Jedinica (Val grupa)
Digital creative: Val grupa, McCann Zagreb
Event production: n/a
Additional company: WebApp concept/delivery: Project Lead – Anna Nowak, Creative Technology Manager (dentsu Creative) Creative Technologist/Developer – Michał Pęczalski (dentsu Creative) Creative Technologist/Designer – Rafał Zagórny (dentsu Creative) Project Manager – Dominika Andruszkiewicz (dentsu Creative) Client Partner – Mania Kostrzewska (dentsu Creative)