Winter

Creative idea

Sisu, a nearly 100-year old Finnish pastille brand had grown dusty. We repositioned Sisu and the Finnish phenomenon it was named after in a new way to reach the next generation. The concept of sisu is a stoic, hardheaded determination. In the films, we show how no amount of obstacles will stop you from getting where you want to be, as long as you have Sisu.

Brand name: Sisu
Advertiser / client: Cloetta Finland
Product / service: Sisu
Campaign name: Sisu
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Media agency: Toinen PHD
Additional company: Khimoo
Production company: Khimoo
Creative director: Ossi Honkanen
Art director: Niklas Nabb
Copywriter: Sini Teppola
Designer: Mikko Juhola
Account director (agency): Barbara Sorsa
Client account director: Anna Peuravaara, Joanna Hassel Hartola
Managing director: Riku Vassinen
Film production: Khimoo
Director: Stobe Harju
Director of photography: Hena Blomberg
Music: Markku Mäkelä,
Screenwriter: Sini Teppola, Niklas Nabb, Ossi Honkanen, Stobe Harju
Agency producer: Aleksi Koskinen, Marc Stevenson
Post production: Janne Pitkänen, Eki Halkka
Additional company: Nina Luostarinen PM Sami Ylikahri Prod.Designer Tiina Pukema MUAH Janna Virtanen Costume Jarmo Kilpeläinen Lead Anim. Antti Lahtinen 1st Ass.Dir. Samuli Halonen Rhea Pölkki, Set Builder Teemu Koivisto 1st AC Late Tuura Gaffer Aki Ruostepuro KeyGrip