Museum of Contemporary Emotions

Creative idea

Emotional repression is an essential part of the Finnish identity. And as the pandemic isolated our nation indoors, we hid our emotions even deeper. According to experts, understanding our emotions is the first step in recovering from any crisis. The experience of being heard and seen is crucial in maintaining psychological resilience. In response to a campaign brief, we created a place where emotionally introverted Finns could see their emotions represented. Museum of Contemporary Emotions helped Finns to cope with Covid-19's crisis, and as a new crisis, like a war in Europe, occurred, it has continued to offer emotional support.

Brand name: Finnish Prime Minister's Office
Advertiser / client: Finnish Prime Minister's Office
Product / service: Mental Health
Campaign name: Museum of Contemporary Emotions
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Digital agency: Into-Digital Oy
Additional company: El Camino Helsinki
Production company: Into-Digital Oy
Web address: https://museumofcontemporaryemotions.fi/
Copywriter: Helinä Leppänen, Noora Kirjavainen
Designer: Diana Sanchez
Account director (agency): Nina Lallukka
Photographer: Anna Kuokkanen, Annika Pitkänen, Eeva Anundi, Elias Lahtinen, Emilia Anundi, Erkki Lampén, Heedo Lee, Heli Blåfield, Hertta Kiiski, Heidi Holma, Janne Savon, Jonna Öhrnberg, Juho Liukkonen, Jukka Tarkiainen, Katja Tähjä, Laura Talvitie, Mikko Suutarinen, Milka Alanen, Pekka Hannila, Petri Huhtinen, Rebecca Watson, Samuli Ikäheimo, Sanni Saarinen, Sanni Seppo, Silla Simone, Soile Kallio, Susa Junnola, Terho Aalto, Tuomas Aro, Uwa Iduozee, Ville Maali
Film production: hasan & partners
Director: Sera Martikainen
Director of photography: Ville Lahti
Music: Markku Mäkelä
Screenwriter: Helinä Leppänen
Agency producer: Petri Österlund
Post production: hasan & partners
Post production producer: Petri Österlund
Digital production: Into-Digital Oy
Additional company: Finnish Prime Minister's Office Head of Communications, Päivi Tampere Senior Specialist in Communications, Johanna Kaprio-Papageorgiou Communications Specialist: Alma Snellman, Jenny Thuneberg & Tiina Varhee hasan & partners UX Designer, Alessia Crupi Production AD, Ilona Ahokainen &Johanna Puolakka Production Copywriter, Essi Raivio Animator, Jesse Heinilä & Amelie Durez Into-Digital Oy Anton Grönlund, Konsta Hallinen El Camino Helsinki Oy Niko Henttonen, Sakari Karjalainen