Good Questions

Creative idea

Life outside orphanages for graduate orphans is accompanied by myriad QUESTIONS related to navigating their self-supporting everyday life they never faced while living within sheltered confines of orphan homes. We get used the Internet can answer almost everything just via simple search request. But it cannot provide such readily applicable answers for orphane leavers. Human support is irreplaceable to answer the challenges they face integrating into society as capable members. Only REAL people, be it mentors and volunteers of “Growing Kindness” program or the general public can play a vital & valuable role in guiding orphans with the right answers.

Brand name: Dobry
Advertiser / client: Multon
Product / service: Social Program “Growing Kindness” for orphaned children and children without parental care graduating from orphanages
Campaign name: Good Questions - Growing Kindness
Agency network: MCCANN WORLDGROUP
Agency: McCann Moscow
Additional company: Multon
Production company: SPOT
Web address: https://www.youtube.com/watch?v=9u-L4iGMmrg
Creative director: Eric Groza
Art director: Marat Garipov - Associate Creative Director
Copywriter: Ivan Gridnev - Associate Creative Director
Account director (agency): Irina Zhabura
Managing director: Tatiana Doubinets
Strategic planner / strategist: Shilpa Sinha - Head of Strategy & Transformation
Senior planner: Anton Markin - Senior Strategic Planning Manager
Film production: SPOT
Director: Kirill Kulagin
Agency producer: Konstantin Balandin
Post production: SPOT & CRAFT
Post production producer: Pavel Sizov
Digital creative: Vlad Teneshev
Additional company: CLIENT Anna Reymonte -IMC Manager Anastasia Gadeeva -Marketing Communication Manager Valeria Ostrovskaya -S-r Brand Manager Anastasia Atroshkina -Brand Manager Pavel Kuzin -Digital manager AGENCY Lubov Bardina - Account Manager MEDIA AGENCY: MEDIACOM