smart #Carbodypositive

Creative idea

Smart, the perfect car for the city, makes fun of big cars and pranks them by promoting body-positive ideas among vehicles, ironically reporting that big size - it's probably not so bad. Smart supports all types of cars which have difficulties in their city life, ironically of course. We talk about the owners of large vehicles that they’ve chosen their own path, their cars are what they are, and doesn’t matter what is outside, it’s more important what is inside...

Brand name: smart
Advertiser / client: Mercedes-Benz Russia
Product / service: Automotive
Campaign name: smart #Carbodypositive
Agency network: BBDO WORLDWIDE
Agency: BBDO Russia Group
Additional company: BBDO Russia Group
Creative director: Sergey Kozhevnikov
Art director: Andrey Kuznetsov
Copywriter: Ivan Zabazhanov
Client account director: Anna Sokolova
Agency producer: Anna Chernaya
Additional company: Kamila Narimanova (ACCOUNT MANAGER)