RACE A NATION

Creative idea

Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor.

Brand name: Vodafone
Advertiser / client: Vodafone
Product / service: TELECOMMUNICATION
Campaign name: RACE A NATION
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: WAVEMAKER ROMANIA
Web address: https://www.vodafone.ro/personal/servicii-si-tarife/alege-vodafone/reteaua-ta-de-viitor/index.htm
Executive creative director: Catalin Dobre
Creative director: Ruxandra Papuc
Art director: Daniel Strugariu, Adrian Rusu
Account director (agency): Doina Ionescu, Andreea Spilca
Client account director: Laura Barbu, Romina Tazlaoanu, Nicoleta Maican
Media director: Catalin Gaitanaru, Valentina Draghici, Anca Saltan, Bogdan Mincu, Victor Rotariu, Georgiana Ticu, Elena Olaru
Strategic planner / strategist: Bianca Troncea
Photographer: Carioca Studios
Film production: Studioset
Director: Markus Bader
Director of photography: Alexandru Dorobantu
Agency producer: Tiberiu Munteanu, Alexandru Platon, Alex Ionescu
Post production: Niki Georgiev, Anamaria Paun
Additional company: Orlando Nicoara, Florentina Nica, Adriana Dadau, George Bestelei, Octavian Necula Dragomir, Dragos Matei