Business Facelift

Creative idea

Polish small business owners know their business best. What they don’t know is how to promote it effectively and aesthetically. That’s why small business slowly disappears becoming powerless in the fight against big global brands and the whole country is covered with ugly signs. Mastercard launched Business Facelift (Polish translation – :DobryZnak) – a digital platform that hands the look of storefronts to specialists and provides basic communication know-how to the owners. What started with a stunt has already reached 25% of Polish SME sector, initiated a debate about signboard aesthetics and played a major role in introduction of new landscape regulations.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Platform connecting small business owners with designers and signboardmakers
Campaign name: Business Facelift
Agency network: MCCANN WORLDGROUP
Agency: McCANN Worldgroup Poland
Additional company: -
Web address: https://dobryznak.org/
Creative director: Bartek Klimaszewski, Marcin Sosiński, Catalin Dobre, Adrian Botan
Art director: Bartosz Włodarczyk, Jarosław Michalski, Sylwia Rękawek-Michoń, Grzegorz Karwowski
Copywriter: Natalia Karawajczyk, Magdalena Banasik
Designer: Jarosław Michalski, Bartosz Włodarczyk, Agata Pietraszko, Agnieszka Le Hong
Account director (agency): Małgorzata Tereszczenko, Iwona Kowalczyk
Client account director: Marta Życińska, Paweł Kotowski, Marta Borówka
Strategic planner / strategist: Marcin Samek, Paweł Sitnicki
Pr director: Justyna Sztengreber
Agency producer: Dominika Grzegdala
Additional company: Social Media: Klaudia Karkulowska, Małgorzata Chojnacka; Case Film: Rafał Jastrzębski