Dangerous Summer Job

Creative idea

Shady job offers abroad are a real risk for Slovak youth. To tackle the issue head on, we created an online campaign with the intent of delivering an important message to young people in a native way. We put the story to Instagram Stories. We staged the story of a real-life slave abduction with the help of Slovak boy Matus. Thanks to the real-time Stories, young people literally lived through his story as it 'happened'. They watched how Matus became a victim of fraud. The Stories were followed daily by many young Slovaks (350 000 followers by the end of the campaign).

Brand name: www.anjelistrazni.sk
Advertiser / client: BSOS
Product / service: non-profit - www.anjelistrazni.sk
Campaign name: Dangerous Summer Job
Agency network: INDEPENDENT AGENCY
Agency: PS:Digital
Additional company: BSOS
Executive creative director: Peter Šebo
Creative director: Peter Šebo
Art director: Michal Hornický, Simona Šebestová
Copywriter: Tomáš Papranec, Ida Bírová
Account director (agency): Tomáš Papranec
Media director: Róbert Szabó
Strategic planner / strategist: Peter Šebo, Tomáš Papranec
Post production: Matúš Okajček
Digital strategist: Peter Šebo