Doodle Mats

Creative idea

Romania has the highest rate of pedestrian casualties in the European Union, with children being the most affected. For Renault, pedestrian safety is a long-term commitment. So, the company created a product to help protect little pedestrians. Doodle Mats are the first kids’ play rugs featuring real streets and crosswalks from around their homes. A custom-made algorithm maps real streets and crosswalks on the rugs, using Google Maps data. This way, kids learn traffic safety by playing on the streets they walk every day. Over 378 km2 were mapped and Renault aims to offer Doodle Mats as a permanent product.

Brand name: Renault
Advertiser / client: Renault Romania
Product / service: Service
Campaign name: Doodle Mats
Agency network: PUBLICIS
Agency: Publicis Romania, Bucharest
Additional company: Not applicable
Production company: Studioset
Web address: https://covorasulmeu.ro/index_en.php
Executive creative director: Jorg Riommi
Creative director: Dan Frinculescu; Romulus Petcan
Art director: Viorica Pintilie
Copywriter: Irina Gutan
Designer: Sherin Arabo
Account director (agency): Catalin Albu; Gabriel Macovei
Illustrator: Adrian Iota
Director: Germain Kanda
Agency producer: Camelia Efrimov
Additional company: Constantin Bunica - Programmer; Miruna Baias - Digital Account Director; Alexandra Stoica - Digital Account Manager.