FACE OF ITALY

Creative idea

The tariff is not really a tariff. It’s an opportunity to shape your own window to the World. Generation Z is the target, striving to take control over their lives. Vodafone Italy decided to not only put people in the centre of the campaign, but also let them create it. Make face the core of campaign. Target the most popular spots in every city for outdoor and create web app where everyone could mix himself with a celebrity, influencer or friend.

Brand name: Vodafone
Advertiser / client: Vodafone Italy
Product / service: Shake Remix
Campaign name: FACE OF ITALY
Agency network: INDEPENDENT AGENCY
Agency: GOOD, Moscow
Additional company: Wave Maker; Sapient Razorfish; Filmaster; LSD Photo & Motion; Young & Rubicam; Zooppa; J. Walter Thompson Milan; GOOD DATA NYC
Executive creative director: Grisha Sorokin
Creative director: Gleb Glonti
Art director: Grisha Sorokin
Copywriter: Gleb Glonti
Designer: Grisha Sorokin
Agency producer: Dina Plitukhina