MUSICAL FONT

Creative idea

The idea behind was to come up with a new font for the brand that would convey the language of music. A real time motion font that dance all forms of music. The Musical Font is every fizy user from music lovers to artists that they could use it as a visual content at parties, stage shows, album covers and more.

Brand name: Turkcell
Advertiser / client: Turkcell
Product / service: fizy
Campaign name: MUSICAL FONT
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Web address: http://www.themusicalfont.com
Executive creative director: ilkay Gürpınar
Creative director: Volkan Karakasoglu
Art director: Serdar Gungor, Melih Oguz
Copywriter: Eser Yazici, Mesut Yuksel
Designer: Serdar Gungor, Melih Oguz
Account director (agency): Tugyan Celik, Omer Ustundag, Muge Bozkurt
Client account director: Ahmet Yaman, Sinem Hekimoglu, Seda Volkan
Agency producer: Evrim Saracoglu, Volkan Alkan, Firat Kilic
Post production: Utku Yazici
Additional company: Secil Karbo (Brand executive)