MINI MEANS POWER

Creative idea

Local dealership MINI Premium Arena in Łódź, together with Wilki Łódzkie (Wolfs of Łódź) - the local American Football league team, aims at breaking the stereotype of MINI being a car only driven by women, by showing a different aspect of the MINI. The campaign name 'Mini means Power' encapsulates the philosophy delivered in the video voice-over by world-famous American Football Coach Craig Parkinson, Wilki Łódzkie coach. A stylish black and white film showcases the MINI’s qualities of confidence, respect, power and responsibility.

Brand name: MINI
Advertiser / client: MINI Premium Arena Łódź
Product / service: MINI
Campaign name: MINI MEANS POWER
Agency network: SERVICEPLAN
Agency: Change Serviceplan Warsaw
Additional company: Media Ready
Production company: Media Ready
Executive creative director: Jan Majle, Rafał Górski
Copywriter: Rafał Górski
Account director (agency): Michał Tyburcy, Michał Kożuchowski
Music: Błażej Kanclerz
Post production: Media Ready
Additional company: 1 A.D.: Michał Guga, Cameras: Paweł Kucharczyk / Krzysztof Werner, 1 A.C.: Krzysztof Hautz, Clean up: Studio Waju, Special thanks: Wilki Łódzkie & Craig Parkinson (team coach and VO)