Sky. Home of Football.

Creative idea

It was big news for Austrian football fans, when Sky bought the exclusive broadcasting-rights for the Austrian-Football-League. For decades, Austrians where used to watch the games on the public tv-station ORF. This now marks a turning point. Sky has set itself the task, to show the Austrians their League, like never before. And not only be a broadcaster, but also to develop the League for the better. Big tasks for an agency: Develop a campaign, as spectacular, as the Austrian-League will be with Sky. And even more importantly, be as genuine and authentic, to win the hearts of true football-fans.

Brand name: Sky
Advertiser / client: Sky Austria
Product / service: The Austrian Football League on Sky
Campaign name: Home of Football.
Agency network: INDEPENDENT AGENCY
Agency: move121
Additional company: Crosby
Production company: Crosby
Executive creative director: Michael Wimmer-Lamquet
Art director: Artur Blievert
Copywriter: Christian Ertl
Designer: Ana Iankova
Managing director: Michael Wimmer Lamquet
Photographer: Petrus Olsson