Tick to protest the Russian aggression

Campaign idea

10 years ago Georgian people experienced another Russian aggression and lost South Ossetia! Georgians protest remains local as it’s hard to reach bigger audiences. To break through, we decided to give every Georgian traveler a chance to get the message across to the rest of the world. We used GPI’s Travel Insurance and on its online form, we added a tick box - I agree, that 20% of my country is occupied by Russia and I am ready, to spread this information worldwide! - after ticking it, we informed customers about upcoming gift, which was passport cover, that had this key message.

Brand name: GPI Holding
Advertiser / client: GPI Holding
Product / service: Travel insurance
Campaign name: Tick to protest the Russian aggression
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Additional company: Freelancers
Executive creative director: Levan Lepsveridze
Creative director: Pavle Gabritchidze
Copywriter: Emily Koridze
Designer: Nika Minashvili
Account director (agency): Elene Danelia
Additional company: Elene Aptsiauri, Video Editing Tato Dushia, Voiceover