The winners of the 2021 Immortal Awards have been announced and just four projects have been crowned Immortal by this year’s jury. Europe makes its mark this year with Latvia and Italy being recognised among the Immortals and Commendations for the first time ever. Both recognised projects, Propuesta Civica - #StillSpeakingUp DeepTruth and Heineken - Shutter Ads, qualified for this year's Immortal Awards through the competition's partnership with Golden Drum, at which both were Grand Prix winners this year.
The 31 piece shortlist was discussed and debated by a global jury, composed of jurors from each of this year’s five regional competitions, with just four Immortal winners and six Commendations being awarded this year. The winning projects were selected at the final virtual round of judging held on Thursday 18th November.
The full list of winners for The Immortal Awards 2021:
Propuesta Civica - #StillSpeakingUp DeepTruth, submitted by Publicis Latvia and Publicis Mexico – entered through Golden Drum Festival
Mastercard - True Name, submitted by Hungry Man US
Beats by Dre - You Love Me, submitted by PRETTYBIRD & Company 3
Reddit - Superb Owl, submitted by R/GA California
Matt Cooper, founder of Little Black Book, comments: "Four years in, we are so proud of what the Immortal Awards is fast becoming. Our dream was to do something different; to be free to enter, hard to win and to celebrate truly great work. It is also about showing this work to the world, which we will continue to do globally in cinemas and in-house. Our belief is that country-by-country we can really help the world see the greatest work and inspire them to make it. Now we want to push The Immortal Awards a whole lot further. Next year, we aim to do local judging on the ground in many more countries before returning to in-person regional and global finals - and we are so excited."
Polona Simšič, CEO of Golden Drum, emphasizes: “The fact that one of only four winners and one of only six projects that received commendations qualified for this year's Immortal Awards through Golden Drum, reflects the festival’s high-level competition and quality of work. Golden Drum each year strives to raise the standards and proves it has a profound impact on the development of creative industries especially in Central and Eastern Europe.”
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