PROGRAM

[TALK] Managing reputation and brand citizenship in a VUCA world

14.10.2021
11:50

One of the main drivers of the current change is technology, which affects people, the environment and social behaviour. Tech companies have great responsibility of using their potential for more than just increasing profit. Can a core business competence such as innovation be used to build a brand’s reputation and lend credibility? Which social projects have the potential to create lasting change? Is the idea of building a connected world where there is room for everyone a utopia or a long-term project? The speaker will try to answer these questions with examples of already implemented solutions.

The high volatility, uncertainty, complexity, and ambiguity of the conditions in which companies operate require continuous adjustment of strategies and actions.

The one thing that doesn't change for brands is the need to relate to the society in which the company is embedded.

One of the main drivers of the current change is technology, which affects people, the environment, and social behaviour. Tech companies have a great responsibility of using their potential for more than just increasing profit. Can a core business competence such as innovation be used to build a brand's reputation and lend credibility?

Which social projects have the potential to create lasting change? Is the idea of building a connected world where there is room for everyone a utopia or a long-term project? The speaker will try to answer these questions with examples of already implemented solutions.

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