A Christmas Tale
Creative idea
The “Life is Food” concept by S-market, along with its “This is not, this is” dramatization, stands as one of the most memorable communication concepts in Finnish history. For this season, we created an epic Christmas story that stays true to the concept.
Brand name: S-Market
Advertiser / client: SOK / S-Market
Product / service: Grocery Store
Campaign name: Life is Food
Agency network: INDEPENDENT AGENCY
Agency: Make it Simple, Helsinki
Media agency: OMD Finland
Production company: Otto Production
Agency chief executive officer: Vesa Tujunen
Chief creative officer: Pia Eiro
Creative director: Jarkko Tuuri
Art director: Jaakko Kastari
Copywriter: Jarkko Tuuri
Account director (agency): Pia Eiro
Senior planner: Anja Westerberg
Film production: Ari Laitinen, Henri Ollinkari, Joonas Kirjavainen
Director: AJ Annila
Director of photography: Kjell Lagerroos
Music: Panu Aaltio
Post production: Energia VFX
Post production producer: Samuli Torssonen
Additional company: Client Marketing Director: Lauri Toivonen
Client Creative Lead: Juuso Kalliala
Client Brand Team Lead: Laura Lemola
Client: Mikko Rissanen
Client: Teija Järvinen
Client: Viivi Päivölä
Colorist: Henri Pulla
Sound Designer: Timo Anttila
