BOOMER

Creative idea

Morzho is an ice cream brand that produces pure plombir. We found that 2/3 of the sales in the category are taken by pure ice cream, but in media it is presented only 1/3 of the time vs advertising of ice cream with toppings. People divide all ice cream into plain and with toppings. When most ads in the category sing about flavors, Morzho has stood up against them. So that people don't suddenly confuse pure Morzho with cheaper white ice cream, we made its pack the main character and came up with the slogan Oh, look Morzho, where 5 out of 6 letters is the name of the brand.

Brand name: MORZHO
Advertiser / client: 3 BEARS https://3bears.ua/en
Product / service: ICE CREAM
Campaign name: MORZHO – PURE PLOMBIR TASTE DEFENDER!
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Production company: ELECTRIC SHEEP
Creative director: MAKSIM BORITKO
Art director: MAKSIM BONDARENKO
Copywriter: IHOR TELESH
Account director (agency): MARYNA KUNIETS
Client account director: EUGENIY POLONSKY
Strategic planner / strategist: BOHDAN GETMANOV
Director: EUHEN KRASULYA
Director of photography: IILYA MAKSYMENKO
Post production: TERMINAL