Alepa Urban Legend

Creative idea

What sets Alepa apart is its uniquely local presence, the chain operates exclusively in urban areas, specifically within the Helsinki metropolitan region. You won’t find an Alepa anywhere else but in urban environments. This is a campaign about, and for, an Urban Legend. Based on the idea of group of friends telling Urban Legends about an urban legend to their friends.

Brand name: ALEPA
Advertiser / client: SOK
Product / service: Grocery store
Campaign name: Urban Legend
Agency network: INDEPENDENT AGENCY
Agency: Folk Finland
Production company: Directors Guild Helsinki
Agency chief executive officer: Pia Dahlman
Art director: Paula Orre
Copywriter: Sami Korjus
Account director (agency): Pia Dahlman
Strategic planner / strategist: Kristiina Rönnback & Tiina Lehtokorpi
Film production: Juha-Matti Nieminen
Director: Pete Riski
Director of photography: Matti Eerikäinen
Music: El Camino Helsinki & Akseli Soini
Post production: James Post
Post production producer: Katariina Liukkonen & Petteri Linnus
Additional company: Client: Marketing Director: Lauri Toivonen VP marketing: Teija Järvinen Agency: Account Manager - Janni Hottinen Production Company: Directors Guild Helsinki Executive producer: Juha-Matti Nieminen / Directors Guild Helsinki Producer: Siiri Koponen / Directors Guild Helsinki Sound Desing: El Camino Helsinki / Akseli Soini Post production editor: James Post /Mikko Löppönen Post production VFX: Toast Post / Tommi Rehn Post production color grading: Pullapost / Henri Pulla