Calmer life

Creative idea

The idea behind life insurance is that if the worst happens, the responsibility won’t fall on society or close relatives. As harsh as it may sound, life insurance is always directly linked to death. But people don’t want to think about it - they believe that even if something bad happens, it probably won’t happen to them. How to talk about death without pushing people away? We used very dark humour. The centerpiece of the campaign was a commercial with the message: You have many great ways to die, but only one life. Insure it!

Brand name: Compensa Life
Advertiser / client: Compensa Vienna Insurance Group
Product / service: Life insurance
Campaign name: Calmer life
Agency network: Leo
Agency: Kontuur Leo Burnett Tallinn
Media agency: Mediabroker
Additional company: Kuukulgur Film
Production company: Kuukulgur Film
Web address: https://kontuur.ee/
Agency chief executive officer: Karin Sepp
Creative director: Urmas Villmann
Copywriter: Andrus Niit
Account director (agency): Andra Järva
Client account director: Kaisa Kiriland
Music: Elephants From Neptune