Lidl Kolbastic

Creative idea

Lidl is not one of the stores, for which you say “Im going to the grocery store”. You’re going “to the Lidl” or “to my Lidl”. That’s because Lidl doesn’t have clients. Lidl has fans. True fans. Ones that don’t need to be convinced with data or another product communication. They need emotion. And that’s what they got.

Brand name: Lidl Bulgaria
Advertiser / client: Lidl Bulgaria
Product / service: Lidl private label cold cuts
Campaign name: Lidl Kolbastic
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Sofia
Production company: PushPull Productions
Creative director: Petar Keserdzhiev, Radomir Ivanov, Vladimir Dimitrov
Art director: Erkan Gyumryukchiev
Copywriter: Vladimir Dimitrov
Designer: Desislava Arnaudova
Account director (agency): Tereza Damyanova
Managing director: Petar Keserdzhiev, Radomir Ivanov
Strategic planner / strategist: Anastasia Tomeshkova
Director: Petko Spasov, Demetri Vasilev
Director of photography: Dimitar Nedelchev
Music: Stefosnikat (YBBY), Kaloyan Dimitrov