TV ad for home insurance 'Rolerskating'

Creative idea

A third of real estate in Slovenia is still uninsured. With this in mind, we started a new advertising campaign on home insurance. Since TV is still most powerful medium in Slovenia, we created TV ad with which we wanted to reinforce awareness of the importance of protecting one’s home. Through a humorous story, our aim was to show the unpredictability of situations that can cause damage, thus encouraging property owners to insure their homes.

Brand name: Zavarovalnica Triglav, d.d.
Advertiser / client: Zavarovalnica Triglav
Product / service: Insurance
Campaign name: Rolerskating
Agency network: INDEPENDENT AGENCY
Agency: without agency, collaboration advertiser-production company
Media agency: Pristop media
Digital agency: Renderspace
Production company: Hund Films d.o.o.
Web address: http://www.triglav.si
Creative director: Mikko Lehtinen, director
Copywriter: TOMI WINBERG
Media director: Nika Todorovski
Photographer: MARTIN BAEBLER in ROK PETELIN
Film production: Hund Films d.o.o.
Director: MIKKO LEHTINEN
Director of photography: STUART GRAHAM
Music: Relight my fire, Dan Hartman
Screenwriter: Tomi Winberg
Agency producer: Hana Kovič
Post production: NuFrame
Additional company: Zavarovalnica Triglav: Tjaša Kolenc Filipčič, Marketing Director Vojka Novak, Project manager Jaka Jauh, Media planing and team of Marketing department (Alenka Jančar, Sara Rogel, Dragan Petrevski, Julija Kotnik, Maša Čeplak)