The Birds

Creative idea

Lidl wanted to position itself as the easiest choice for summer groceries — with affordable prices, curated selection and convenient shopping. But in Finland, summer is sacred: just a few short weeks we all want to enjoy to the fullest. Anything that interrupts that holiday ease feels like pure horror. So instead of talking about ourselves, we borrowed the language of classic horror films — from Jaws to The Birds — to dramatize the terrifying obstacles of summer. Lidl became the one thing you can always count on to keep life easy.

Brand name: Lidl Finland
Advertiser / client: Lidl Finland
Product / service: Lidl grocery store / Ice cream
Campaign name: Lidl Finland - Summer campaign
Agency network: INDEPENDENT AGENCY
Agency: Reaktor, Helsinki
Media agency: Dentsu Finland
Production company: Breakfast Helsinki
Creative director: Elisa Konttinen
Art director: Jimi Hyvärinen
Copywriter: Akseli Kouvo
Designer: Venla Mäkitiura
Account director (agency): Karoliina Kauhanen & Minna Kaitala
Client account director: Johanna Granqvist & Jonna Musa
Film production: Breakfast Helsinki
Director: Simo Liukka
Director of photography: Max Smeds
Post production: Simo Liukka & Grade One
Post production producer: Mikko Savinainen
Additional company: Executive Producers: Nita Rehtonen, Henkka Hämäläinen Production Manager: Milja Kipahti Food stylist: Alex Nurmi Service Producer: Simon Burge 1st AD: John Lines Production manager: Mar Espana Production coord: Josh Burge, Mischa Burge Location Manager: James Souza Production Desig.: Nacho Guerrero Costume: Juana Cabrera MUAH: Rocio Perez, Elena Polo Casting: Agency Icon Casting in Spain: My Casting Edit: Simo Liukka Sound: Akseli Soini Grade: Juhani Vuorisalo VFX: Juha Takabe