The Drawer

Creative idea

Drawers often hold our most private secrets. Things we’d rather keep hidden and it’s always uncomfortable when they come to light. And Slovak drawers have millions of them, old phones collecting dust wasting valuable materials that could be used for production of new devices. Our film introduced Telekom’s new offer: recycle your old device, get a discount on a new one. Instead of tugging at heartstrings, we took a bold, no-nonsense stance showing everyone that we are serious about recycling and they should be too.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Telecommunications provider
Campaign name: The Drawer
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Agency chief executive officer: Jaroslav Vígh
Creative director: Jaroslav Vígh, Adam Baška
Art director: Tomáš Bánik
Copywriter: Michaela Markusková, Sabina Lukáčová
Account director (agency): Tatiana Bača, Zuzana Havranová, Marián Zverbík
Client account director: Petra Novotná, Michal Mrnčo, Ivana Lužinová, Alexandra Mohammadzade
Strategic planner / strategist: Kamil Charvát, Lenka Dzurendová
Film production: Protos Productions
Director: Marek Partyš
Director of photography: Radim Střelka
Music: Chicago - Hardt to Say I'm Sorry
Agency producer: Barbara Kipsová
Additional company: Sound - Vladimír 'Bajko' Bajnoci Casting agency - CAST ME, London