What Follows

Creative idea

The issue of child abuse and neglect is of major importance, affecting even preschool children. However, it is also a harsh subject that needs to be approached with sensitivity. Therefore, we believed that the best way to address it would be through a more symbolic and fairy-tale-like approach, conveyed through a film. Additionally, the film allows us to present the issue to a broader audience, so that more people, beyond just kindergarten teachers, can be informed about the new program and remain vigilant. After all, this is an issue that we must all address together.

Brand name: Piraeus Bank
Advertiser / client: Piraeus Bank
Product / service: Eliza Society
Campaign name: Piraeus Bank - Eliza Society
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory SA
Chief creative officer: Andreas Grigoriadis
Creative director: Andreas Dimitroulas, Giorgos Tsokanos
Art director: Nikos Andriopoulos, Giorgos Pavlidis
Copywriter: Nikolas Maravelis
Account director (agency): Luiza Livani
Film production: Boo Productions SA
Director: Patrick Tatopoulos
Director of photography: Thodoris Zacharakis
Agency producer: Iraklis Mavroeidis
Additional company: Katerina Kyrozi / Art Direction Andrei Gordeev / Colour