Active Life Never Gets Old

Creative idea

We redefined a commonly repeated phrase among the elderly, which their children and grandchildren knew very well: “I won’t be around much longer.” We were able to communicate a difficult topic of seniors loneliness with ease, encouraging this target group to motivate their seniors to be more active, socialize, and bring joy to their life instead of resignation. By combining emotional storytelling with a strong call to action, we shifted perceptions of aging in this campaign and sent the message that an active life never gets old.

Brand name: League for Seniors
Advertiser / client: League for Seniors
Product / service: Leisure activity options for seniors
Campaign name: Active Life Never Gets Old
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Production company: Playground13
Creative director: Jakub Kuvik
Art director: Adam Bača
Copywriter: Mária Tisoňová, Michaela Markusková, Pavol Paulenda
Account director (agency): Zuzana Záziková, Kristína Sýkorová
Strategic planner / strategist: Lenka Dzurendová
Director: Martin Marček
Director of photography: Matúš Bence
Music: Vladimír „Bajko“ Bajnoci
Additional company: Cameraman: Oliver Záhlava