Algoflex Pain Ambassadors - Cowboy

Creative idea

Young people often face pain from stress, sleepless nights, and gaming marathons—yet reject pushy pharma ads. Algoflex saw that credibility with Gen Z demanded authenticity, not pressure. So we created the Responsible Painkilling platform: prevention first, medicine only when necessary. To bring this to life, we introduced the Cowboy NPC, inspired by Red Dead Redemption 2, as a Pain Ambassador. The film playfully referenced gamer memes of “torturing” NPCs while highlighting how RPG players often sit for 2–4 hours per session. In one impactful video, gaming fatigue became a moment of empathy, prevention, and authentic allyship with Algoflex.

Brand name: Algoflex
Advertiser / client: Opella Healthcare Commercial Kft.
Product / service: Pharma
Campaign name: Algoflex Pain Ambassadors
Agency network: Leo
Agency: Publicis Groupe Hungary
Media agency: OMD
Production company: Umbrella Collective
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Andrey Tyukavkin
Executive creative director: Marton Jedlicska
Creative director: David Harmath
Art director: Diana Terjek
Copywriter: Daniel Szasz
Designer: Barnabas Trunko
Account director (agency): Aniko Koger
Client account director: Judy Majosi
Media director: Veronika Radnothy
Strategic planner / strategist: Eszter Domonkos
Additional company: Rebeka Palmai - Account Manager