SUNDAY SCHNITZELS

Creative idea

In our spot for Kaufland, Slovakia’s largest retail chain, we playfully challenged a Slovak cultural and food icon: Sunday Schnitzels. And we did it to introduce a special range of plant-based products! The story follows Filip, a young man who dares to refuse his girlfriend’s grandma’s Sunday schnitzels—an act of culinary heresy that makes him a family outcast. But then comes the twist: Grandma reveals that for years, she’s been serving veggie schnitzels from Kaufland — and no one even noticed.

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: K Take it Veggie product range
Campaign name: SUNDAY SCHNITZELS
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Media agency: -
Production company: Revers Films
Agency chief executive officer: Rastislav Bahurinsky
Chief creative officer: -
Executive creative director: -
Creative director: Martin Polakovič, Juraj Kováč
Art director: Juraj Sapara
Copywriter: Martin Polakovič, Romana Kádeková
Designer: -
Account director (agency): Michal Ružica, Diana Hromeková, Majka Vavrová
Client account director: Juraj Rusnak
Media director: -
Strategic planner / strategist: Juraj Kováč
Film production: Revers Films
Director: Marek Partyš
Director of photography: Marián Ontko
Music: -
Screenwriter: Martin Polakovič