The Good Spirit

Creative idea

New technologies have always sparked fear — especially at year’s end, when doubt runs high. That’s why, with Allegro, we focused our Christmas ad on one clear message: PEOPLE ARE THE MOST IMPORTANT. A simple barrier at a housing estate becomes a metaphor for change. When a woman loses her job to a machine just before Christmas, the unexpected kindness of her neighbors restores her faith in humanity. The story reminds us: technology isn’t the enemy. It’s valuable — when it brings people together and helps us stay truly human.

Brand name: Allegro
Advertiser / client: Allegro
Product / service: Allegro's Christmas film
Campaign name: The Good Spirit
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Media agency: Starcom
Production company: MOON Films
Web address: https://allegro.pl
Agency chief executive officer: Paweł Kastory
Chief creative officer: Zuzanna Duchniewska - Sobczak
Creative director: Magdalena Kramer
Art director: Piotr Kopeć
Copywriter: Marcin Rychlik
Account director (agency): Aleksandra Filipek
Client account director: Anna Grabiańska
Strategic planner / strategist: Aleksandra Syrek
Film production: Moon Films
Director: Michał Sabliński
Director of photography: Michał Dymek
Music: Juice
Post production: Televisor
Post production producer: Wojciech Pachulski