Exploring the world through the eyes of a hunter

Creative idea

As a leading European creator of thermal optics for civil use, Pulsar faces two main challenges. First – widely copied technical innovations. Second – hunting being perceived as a brutal hobby rather than a wholesome activity. We came up with elaborate and masterfully crafted stories in a new, hard-to-copy online video format, showcasing the breath-taking beauty of nature and impressive lifestyles of its most devoted explorers – hunters. In these authentic videos, the Pulsar products are playing the minor role of useful tools in the unique, but also universal stories of human lives and in the grander picture of magnificence of nature.

Brand name: Pulsar Vision
Advertiser / client: Choco Agency / Pulsar Vision
Product / service: Thermal vision and digital night vision devices
Campaign name: Changing brand perception: Stories of wild nature and its human admirers
Agency network: INDEPENDENT AGENCY
Agency: Choco Agency, Vilnius
Media agency: Choco Agency
Digital agency: Choco Agency
Additional company: Yukon Advanced Optics Worldwide / Scuare
Production company: Scuare
Account director (agency): Guste Kelpsaite
Client account director: Algimante Ramanauskiene
Managing director: Mantas Kubilius
Film production: Scuare
Director: Vytautas Dambrauskas
Director of photography: Laurynas Mataitis
Screenwriter: Vytautas Dambrauskas
Agency producer: Matas Vainauskas
Post production: Scuare
Post production producer: Matas Vainauskas