More wins for women

Creative idea

In 2021, Fortuna, the sport betting operator, became the first sponsor of the Romanian Women’s National Football Team. Even today, when it comes to women's football, there is no shortage of preconceived stereotypes. Our campaign aimed to raise awareness in a bid to bring a change in attitudes towards women in football, by showcasing the reality of women playing football, rather than glamourising or glossing over it. Feminist poet Elena Vlădăreanu and rapper Max K have worked togheter to transform a feminist poem about gender stereotypes into a quintessential female empowerment anthem. The campaign was created almost entirely by women.

Brand name: Fortuna
Advertiser / client: Fortuna
Product / service: Betting and gaming
Campaign name: More wins for women
Agency network: INDEPENDENT AGENCY
Agency: Next Advertising Bucharest
Production company: Studioset
Creative director: Andrei Tripsa
Art director: Dan Dragan
Copywriter: Maria Ionescu
Account director (agency): Raluca Toma
Client account director: Andreea Badea
Managing director: Ileana Sebe
Strategic planner / strategist: Florentina Dinu
Photographer: Ruuca
Director: Sarra Tsorakidis
Director of photography: Boróka Bíró
Music: Bean, Subcarpati
Digital strategist: Alexandru Tunaru
Digital creative: Tudor Neagu
Additional company: Ioana Cabuz – Client Service Director Andreea Stavar – Account Executive Bogdana Todorutiu – Digital Strategist Iulia Cuciurean - Marketing Manager, FRF Oana Koulpy - Brand Manager, FRF Alexandru Tarog - Head Of Marketing, Fortuna Cosmin Gabrian - Director Comercial, FRF