SHOWCASE

Tomorrow is a victory

Entry code: 0107003GD22
Agency: R Agency, Kyiv
Advertiser / client: Ukraine NOW
Group: A. FILM, Art & Culture

Creative idea

In the first weeks, this terrible war turned our world upside down. Nobody knew what to do and what would happen next. Even in safe regions of Ukraine, businesses are afraid to continue their work, and people are ashamed to buy goods and services that are not essential. It slows down the economic processes. Therefore, this campaign is created to encourage Ukrainians to stimulate the economy themselves - return to a normal lifestyle, work hard and use the services of local businesses.

Brand name: Ukraine NOW
Advertiser / client: Ukraine NOW
Product / service: Ukraine
Campaign name: Tomorrow is a victory
Agency network: INDEPENDENT AGENCY
Agency: R Agency, Kyiv
Executive creative director: Dima Liutyi
Creative director: Dima Liutyi
Art director: Yana Havelia
Copywriter: Danil Tertichniy
Illustrator: Dasha Ilnytska

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