Human rally

Creative idea

In 2018 we came up with a platform that helped to put Cofidis on the map of the clients. In every tvc we introduced an absurd story and an incredible Cofidis offer stating that only one of them is true. The absurd story’s message was always connected with the core benefit of the Cofidis product or service. What could be our absurd story if we want to emphasize that Cofidis experts are always there for you to help and navigate you through the whole process? The answer is: a carfree rally race

Brand name: Cofidis
Advertiser / client: Cofidis
Product / service: Cofidis oline loans
Campaign name: Online loans with support
Agency network: INDEPENDENT AGENCY
Agency: Spice Communication, Budapest
Production company: TheLab3
Creative director: Herpay Kazi
Art director: Szabolcsi László
Copywriter: Balázs Kornél
Account director (agency): Deres Ibolya
Managing director: Náray-Kovács Gergely
Strategic planner / strategist: Simonics István
Film production: Simon Dániel
Director: Kostyál Márk
Director of photography: Kostyál Márk
Additional company: Stunt coordinator: Farkas Balázs / Wolfstunt Stylist: Ferencz Zsófi Editor: Várfoki Zoltán VFX: Várfoki Zoltán Colorist: Stalter Anna Junior account manager: Zanathy Réka