Don't Drink and Drive

Creative idea

Alcohol-related traffic accidents remain alarmingly high in Slovakia. Using a pedestrian crossing–like symbol of consumed drinks, we highlighted the fact that every tenth accident is caused by alcohol.

Brand name: Volkswagen LNF
Advertiser / client: Volkswagen LNF Slovakia
Product / service: Automotive
Campaign name: Don't Drink and Drive
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Web address: http://www.mullenloweggk.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Creative director: Branislav Mlady, Vlado Slivka
Art director: Stefan Hellvis Klucka
Copywriter: Stefan Hellvis Klucka
Designer: Viktor Karvai
Account director (agency): Ivana Hegedusova
Client account director: Ivan Bartko
Managing director: Marek Pajtas
Strategic planner / strategist: Jakub Straka