On The Seventh Day

Creative idea

Seiska is Finland’s top entertainment magazine—widely read, yet often a guilty pleasure. Despite its celebrity gossip, its audience is educated and high-earning. The challenge? Changing perceptions and validating Seiska as natural entertainment. Even God rested on the seventh day—so why shouldn’t we? In our ad, He lounges with Seiska in hand. If it’s good enough for Him, it’s good enough for us. Originally called Seitsemän päivää (7 Days), Seiska has become a cultural staple, known for bold exposés on celebrities, musicians, and politicians. Though many won’t admit to reading it, Seiska reaches over a million Finns—proving that a little gossip is simply human nature.

Brand name: Seiska
Advertiser / client: Seiska
Product / service: magazine
Campaign name: On The Seventh Day
Agency network: INDEPENDENT AGENCY
Agency: Ivalo Creative Agency, Helsinki
Production company: Ivalo Visions
Web address: http://www.seiska.fi
Creative director: Ilkka Ruotsalainen, Inke Ketonen
Art director: Jouni Seppänen, Fredrik Stürmer, Tuuli Haapanen
Copywriter: Matti Mattila, Teemu Seppänen, Vilma Laitakari, Joonas Hokka
Managing director: Leena Komulainen
Pr director: Inke Ketonen
Digital production: Jomppe Vaarakallio