SLOVAK DOUBLE CROSS

Creative idea

As the biggest supporter of sports in Slovakia, TIPOS is also a partner of the Slovak Basketball Association. To communicate this partnership, we used a typical Slovak symbol found in our national coat of arms and on the Slovak flag — the Slovak double cross (patriarchal cross). We discovered a similar “double cross” shape on a basketball itself, and used this metaphor to communicate the partnership between TIPOS and Slovak basketball.

Brand name: TIPOS
Advertiser / client: TIPOS
Product / service: National Lottery Provider
Campaign name: SLOVAK DOUBLE CROSS
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Web address: http://www.tipos.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Creative director: Branislav Mlady, Vlado Slivka
Art director: Rastislav Zalezak
Copywriter: Rastislav Zalezak
Account director (agency): Patrik Stantien
Photographer: Tamas Bohus