The Path of Grain

Creative idea

After Russia’s invasion turned grain into a weapon threatening global food security, Kernel needed a tool that would cut through digital noise and compel action from busy world leaders. The Path of Grain – a limited‑edition, wide‑format art book whose full‑bleed spreads and fold‑out flaps spotlight macro shots of wheat, sunflower seeds and rapeseed. Outer pages pair images of destroyed silos, open sea and human hands to trace grain’s perilous journey. This immersive, tactile design transforms raw evidence into an unforgettable call to action.

Brand name: Kernel
Advertiser / client: Kernel
Product / service: Grains and oilseeds supply
Campaign name: The Path of Grain
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Executive creative director: Yaroslav Vedmid
Creative director: Iryna Pavlova
Art director: Iryna Pavlova
Account director (agency): Hanna Savchuk