SAVE OUR WATER- RIO GRANDE RIVER

Creative idea

A few years ago, Finish began a global campaign to save the world's water. In US, we’ve focused on the impending drought that no one talks about. The Colorado’s flow has already declined by nearly 20%. Lake Powell has dropped below 25% capacity. Last summer, large stretches of the Rio Grande were found to be completely dry. In these ads, we want people to see that our mighty rivers and lakes have started to dry up. And if we don’t start saving water today, there will be no water to save tomorrow.

Brand name: FINISH
Advertiser / client: RECKITT
Product / service: DISHWASHER DETERGENT
Campaign name: SAVE OUR WATER
Agency network: HAVAS
Agency: Havas Turkey
Executive creative director: Volkan Dalkılıç, Adam Lock, Josh Schildkraut
Art director: Emrah Yıldırım, Oğuz Can Arslan, Ebru Kasal, William Malone
Copywriter: Ozan Yücekuş, Allison Reuben
Account director (agency): Ethel Uy,Irem Kara,Wendy Hu
Media director: Karen Meenaghan, Julie Rosenoff
Managing director: Casey Ritts, Ceren Çucukcu
Illustrator: Diego Speroni, Devon Thomas
Agency producer: Melissa Tifrere, Perry Kornblum ,Vicky Wohlfarth
Additional company: Marketing Director:Tarık Bayar Senior BM: Nadya Stepanova Associate BM: Claudia Aldabo CCO: Ergin Binyıldız, Dan Lucey Account Team: Buse Nur Böbür, Jenny Labovitz, Barış Şekerci Project Management: Lizz Leiser,Elisabeth Ng-