the headlights

Entry code: 0208002GD22
Agency: proof., Sofia
Advertiser / client: Lidl Bulgaria
Group: B. PRINT

Creative idea

in april of 2021, Lidl Bulgaria conducted research that showed the average shopping time in their stores was just under 20 minutes, but people don’t have a direct reference of how long 20 minutes is, so we gave them one with an example of how the time you save can save you a lot of trouble. with the average Bulgarian car being well over 10 years old, forgetting to turn off your headlights could end up being a big problem. by showing people that this is not an issue when they shop at Lidl we emphasize the faster shopping times, as well as the overall convenience they bring.

Brand name: Lidl Bulgaria
Advertiser / client: Lidl Bulgaria
Product / service: discount retailer chain
Campaign name: the headlights
Agency: proof., Sofia
Web address:
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Asya Maradzhiyska
Designer: Boyana Aleksieva
Account director (agency): Sanya Stefanova
Client account director: Sava Ahmakov
Strategic planner / strategist: Ekaterina Mutafchieva
Additional company: junior copywriter: Krista Yankova junior graphic designer: vess blackstone


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