Powdery magic and metallurgical art – 100 years of Plansee

Entry code: 0210001GD22
Agency: kest werbeagentur, Linz
Advertiser / client: Plansee Group
Group: B. PRINT

Creative idea

Plansee has been processing molybdenum and tungsten – two rare, heavy, heat-resistant and hard metals – for 100 years. The end products can be found in aviation, smartphones, medical technology and much more. To communicate the 100-year success story to the employees, the book is like Plansee’s metals and products: powdery paper, rough masterials, metallic foils, black and white design, clear, hard, precise, rich in contrast and heavy – a molybdenum and a tungsten plate, each weighing 400 grams, adorn the cover and become visible through a grid laser, turning the book into a true heavyweight.

Brand name: Plansee Group
Advertiser / client: Plansee Group
Product / service: Plansee Company
Campaign name: 100 years of Plansee
Agency: kest werbeagentur, Linz
Additional company: kopf.arbeit OG
Creative director: Christoph Kerschner
Account director (agency): Manfred Dunzinger
Client account director: Denes Szechenyi
Managing director: Stefan Ecker
Agency producer: Bettina Wolfinger


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