DOZZ Knight

Creative idea

Dozz is a unique product that creates its own category: a ready to drink soup, straight from the fridge, in a cool colorful can. But we’re talking soup, and soup comes with a lot of baggage: traditions, ways of serving, old recipes, nothing like Dozz. In the soup world, we’re out of place. And we’ve decided to embrace it. The creative concept builds on the wtf reaction of encountering the product through equally intriguing images. Like a knight in a car wash. The visual story captures such a bizarre encounter, landing in a question that triggers a trial: why not?

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Photographer: Circovisual
Post production: Circovisual