Borderless Flag

Creative idea

On May 26, Georgia celebrates Independence Day with flags waving as symbols of unity. Yet over 1.7 million Georgians abroad are separated from the tradition. To bridge this distance, we created the first-ever digital Georgian flag, enabling anyone worldwide to join the celebration. Through an online platform synced with the country’s largest screen in Tbilisi, users abroad could light up the flag in real time - their dot, name, and city instantly appearing on the giant display. Dot by dot, city by city, the flag came alive, uniting Georgians everywhere in a shared celebration of independence and enduring national spirit.

Brand name: Bank of Georgia
Advertiser / client: Bank of Georgia
Product / service: Bank of Georgia
Campaign name: Borderless Flag
Agency network: INDEPENDENT AGENCY
Agency: REDBERRY/Tbilisi
Agency chief executive officer: Giorgi Azaladze
Chief creative officer: Khatia Koplatadze/Nina Modebadze
Art director: Katie Silagadze/Mari Gvakharia
Copywriter: Tako Khutsishvili
Designer: Anano Ghirsiashvili/Nika Minashvili/Zakaria Gabashvili
Account director (agency): Giorgi Azaladze
Client account director: Irina Mamulaishvili